Arab Marketing & PR Summit 2017
Arab Marketing & PR Summit 2017
14 OCTOBER 2017 in Cairo - EGYPT
Learn, Discover, Meet and Interact
Learn, Discover, Meet and Interact
with industry experts to gain insights
Regional and international professionals
Regional and international professionals
Will discuss the latest marketing and public relations trends.

Arab Marketing & PR Summit

Communication strategies are created by organizations on the basis of developing successful communications with internal and external audience, as part of improving the corporate image and achieving strategic goals. The Arab Marketing & PR Summit will highlight the best regional and international new experiences, innovative insights, ideas, practices and the radical changes in marketing, public relations, communications, advertising and media technologies within the region. There has been a move from a traditional to a modern way that utilizes new tools and developments in marketing and public relations industry and opportunities of improvement to keep pace with the change. The main keynote speeches and panel discussions of the summit will be conducted by regional and international professionals from around the world to communicate and discuss the latest marketing and public relations trends in the global marketing world, and to speak about consumer behavior in different cultures in Arab countries and the Middle East. The summit covers a wide range of topics that influence business decisions. This Three day Summit is going to deal with examples of the best campaigns and good practices adopted by successful brands around the world.


Create opportunities for international PR companies to engage in one of fastest-growing PR markets.
Exchange ideas on recent top trends and challenges facing marketing and PR fields.
Prepare qualified marketing and public relations professionals capable of executing economic, political, and social change.
Adopt collective knowledge and intellectual leadership styles to predict marketing and public relations future trends.


Our Speakers
Haytham Mustafa – CEO BrandWorx
LOULA ZAKLAMA – President and Managing Director Rada Research & Public Relations Co. World President IPRA – 2006
GALAL ZAKI – IMC Professor of Practice, Senior Executive Consultant
Mona Iraqi
Yasmina Fahmy – Global Marketing and Communication Manager at Orange Business Services
Mahmoud El Leithy
Ahmed Fayez – Cannes Awarded Business Unit Director at FP7
Alaa Hasaballah – Consultant of media relations and sustainable development projects at Unilever
Mohamed Aboulnaga Nagaty – Commercial and Governmental Relations Director at Careem
Ammar Abdullatif – Public relations and Communications Consultant
Noha Saad – External Communications Senior Manager at Vodafone Egypt.
Eman Othman – Category Manager at Americana Group
Mo’men Hassan – Head of Marketing at AJE Group “Big Cola”
Shaimaa Ismail – : Head of Digital , Ingredients Egypt
Hassan Mostafa – Chairman & CEO of CSR Egypt
Menna Allah Raafat – Senior Digital PR Specialist at Kijamii
Dahlia Ezzat Media director at Mediacom Egypt
Yasmine Madkour – Writer, Blogger and Copywriter
Hamed M. Shamma, Ph.D. – BP Endowed Chair & Associate Professor of Marketing Department of Management School of Business The American University in Cairo Egypt
Neveen Shalaby – Filmmaker
Tamer Hamdy – Marketing Consultant
Ezz Eldin El Nattar – CEO of Vantage
Mohamed Al-Shahawy – Strategic planner and marketing consultant


Topics Overview
Delivered through a combination of individual and joint presentations, panel discussions, case stu...
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Main Topics
International Marketing Public Relations Entertainment & Media Marketing ...
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Why attend?

Learn new trends and latest developments shaping this industry
Discover innovative marketing products and solutions
Meet industry peers and expand your business network
Interact with industry experts to gain insights


14 October 2017 - Ramses Hilton Hotel