Haytham Mustafa – CEO BrandWorx

Haytham Mustafa – CEO BrandWorx

Our Speakers
Haytham Mustafa CEO BrandWorx My 15 years career has put me on both sides of the marketing and communication table.. From working for P&G and Nokia as Brand Manager, to becoming the Markeitng Director of Orascom Development.. then i fell in love with advertising.. i worked for BBDO as the Business Development Director in Egypt then, in 2013 i started my own agency Brandworx.. and am now proud to be leading a team of passionate ad ladies and men..
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LOULA ZAKLAMA – President and Managing Director Rada Research & Public Relations Co. World President IPRA – 2006

LOULA ZAKLAMA – President and Managing Director Rada Research & Public Relations Co. World President IPRA – 2006

Our Speakers
Mrs. Zaklama is a public relations and marketing expert with 50 years experience in communication. Her special expertise lies, in designing marketing and communication strategies, for Egyptian companies, and multinationals in Egypt, such as IBM, Chrysler, Procter & Gamble, Cadbury, Avon, Orange, La Farge, TAQA, Visa card and Accor Hotels. She is a communication consultant and strategic planner to various government entities, mainly in: • GAFI (General Authority for Investment and Free Zones) for the Egypt Investment Promotion campaign presently being implemented in 10 countries (Europe, M.E. and Asia • The Ministry of Tourism • Ministry of International Cooperation • The Ministry of Communication and Information Technology • Egyptair • The Great Museum Mrs. Zaklama held several international and local positions, among which are: • Elected President of Africa Public…
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GALAL ZAKI – IMC Professor of Practice, Senior Executive Consultant

GALAL ZAKI – IMC Professor of Practice, Senior Executive Consultant

Our Speakers
Galal Zaki is a leading expert in Integrated Marketing Communications, with extensive experience in public education projects, corporate advertising and public relations campaigns, government programs and privatization communication. Zaki brings a wealth of local, regional and international experience. As representative of Burson-Marsteller in Egypt, Zaki headed a Crisis Management Secretariat during the 1992 terrorist activities in Luxor. The objective was to generate balanced media coverage in the United States, the UK, Italy, France, Germany and Spain. During the past 5 years (September 2012 - July 2017) Zaki served as full time Integrated Marketing Communications Professor of Practice at the American University in Cairo. During the first semester at teaching Zaki managed to brand the 4425 IMC Capstone course as the AUC “Hall of Fame Awards”, bringing in leading advertising and…
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Mona Iraqi

Mona Iraqi

Our Speakers
• Produced and presents the most successful social programs in Egypt “ELMESTAKHABY & ENTBAH”. • Expert Producer, filmmaker and presenter in Investigative journalism. • Produced many documentaries for MBC GROUP AND ALJAZEERA, which won international prizes. • Teaching media production in “6 October UNI.” and “MIU” . • Fully professional as one unite crew in dangerous locations and hot spots “War areas & revolutions”.
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Yasmina Fahmy – Global Marketing and Communication Manager at Orange Business Services

Yasmina Fahmy – Global Marketing and Communication Manager at Orange Business Services

Our Speakers
Yasmina Fahmy is a Global Marketing and Communication Manager at Orange Business Services. She has more than 10 years of experience in global marketing, business development and communication. She is the subject matter expert of Enterprise Social Network Collaboration platforms and she managed to successfully launch several internal and customer communities utilizing the power of collaborative platforms in helping customers embark the digital transformation era in their enterprises ensuring ROI generation.
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Mahmoud El Leithy

Mahmoud El Leithy

Our Speakers
Mr. El Leithy has been in business for more than 30 years working for different multinational and local organizations in Egypt, Gulf, and Europe. During his business career, he led different functions including sales & marketing, fund raising, business consultancy and general management. He successfully worked across different industries which is widening his business scope. Mr. El leithy has been supporting several companies whether as a direct employee or as a business consultant. During his 20-year business career with Xerox, he got several awards from Egypt, Europe, and USA. Among these awards, he got the “Xerox Corporate President Award” which is the most prestigious award in Xerox world for his marketing initiative “customer first program” to increase customer loyalty. He also worked as the general manager for Kandil Steel where…
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Ahmed Fayez – Cannes Awarded Business Unit Director at FP7

Ahmed Fayez – Cannes Awarded Business Unit Director at FP7

Our Speakers
Throughout his 17 years working in the Advertising and Marketing fields, he has had the pleasure of working all around the MENA region, and leading many "Global Charters" for Coke, Sprite, and Fanta. Thus giving him exposure from all around, gaining both knowledge about the area and experience in the field itself. Was recently selected as one of eight global consultants from around the world to manage the Coca- Cola business within McCANN ERICKSON Network.Having more than 17 years working experience within the advertising business managing different accounts in the dairy, automotive, Mobile, Snacks, & Airline industries.. Won lots of regional and global projects for both McCANN and BBDO Networks. Within his advertising journey, He won , 2 Grand Prix, 12 Gold Awards, 8 Silver, 8 Bronze, and more than…
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Alaa Hasaballah – Consultant of media relations and sustainable development projects at Unilever

Alaa Hasaballah – Consultant of media relations and sustainable development projects at Unilever

Our Speakers
He has been worked in different departments in Unilever , He has excellent experience in communication , Meida relations , Public Relations and CSR. He has long experience in field of internal and external communication special with stakeholders in Egypt and Mashreq countries. He joined many CSR and charity activities and projects with UNDP and WFP in Egypt as well as local Initiatives with Unilever staff & NGOs special support small villages & rural areas in micro loans project in Egypt as well as Unilever`s brand activities and sponsorships in Egypt and Mashreq countries like Sudan , Jordan , Lebanon. Iraq .. etc He has strong relations with Media community in Egypt special in economic & social sections in all Egyptian newspapers & magazines as well as social & digital…
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Mohamed Aboulnaga Nagaty – Commercial and Governmental Relations Director at Careem

Mohamed Aboulnaga Nagaty – Commercial and Governmental Relations Director at Careem

Our Speakers
Mohamed Aboulnaga Nagaty is an American University in Cairo Electronics Engineering graduate with a rich & diverse experience in Business Development across 4 industries (Financial services, Food & Beverage, Transportation and Energy). He worked with big names including Fawry & IVECO, He used to be the CEO of NOG investments for sme funding and is currently the Commercial and Governmental Relations Director of Careem in Egypt and a Board Member for Robusta studio Egypt.
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