Noha Saad – External Communications Senior Manager at Vodafone Egypt.

Noha Saad – External Communications Senior Manager at Vodafone Egypt.

Our Speakers
Noha Saad has a wealth of knowledge in Communications , with more than 20 years of experience in Corporate Communication, Corporate Responsibility, Marketing Communications and Public Relations. She has been heading the External communications department for Vodafone Egypt since 2012, her role has been mainly focusing on Crisis Management, Public Relations and Media Relations. Noha has joined Vodafone in 2001 and worked in different roles in Marketing & Corporate communications before assuming her Role as External Communications Senior Manager. In addition Noha is one of the leading corporate responsibility practitioner in Egypt and public speaker advocating for corporate responsibility in the region, sharing best practices from Vodafone Egypt. Prior to Vodafone Noha worked in PromoSeven Egypt (Advertising and PR agency) and UNICEF – Urban Community Development & Children in special…
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Eman Othman – Category Manager at Americana Group

Eman Othman – Category Manager at Americana Group

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Eman Othman is a marketing expert with 10 years of experience in designing marketing campaigns, research studies and branding projects in education, communication, Finance, FMCG and other industries. She keeps abreast of the industry new trends and platforms and provides profound feedback to continue developing her work. Currently, she is a Category Manager at Americana Group for juice and milk. Prior to this role, she led the marketing department at Amlak mortgage finance and created the first segmented product portfolio in the mortgage industry in Egypt. Eman was part of the team that delivered consultations to the development of Abu Dhabi city image project with Logic Management Consulting. She also developed a holistic corporate internal communication plan during the first phase of launching Vodafone cash as a new payment method…
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Mo’men Hassan – Head of Marketing at AJE Group “Big Cola”

Mo’men Hassan – Head of Marketing at AJE Group “Big Cola”

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Mo’men Hassan is a Head of Marketing at AJE Group which is a multinational soft drink company. Responsible for the marketing, communication and business development efforts of the firm. In addition to strategic business development efforts, and directs media relations, branding, advertising. Manages and oversees sponsorships, events, charitable contributions, marketing training and more. With more than 12 years' of experience in developing and executing marketing strategies with the unique ability to understand the ongoing market scenario and customers trends, Conducting research and analyzing and interpreting data to aid in decision-making efforts, Adept at communicating across diverse audiences and collaborating cross functionally to achieve corporate objectives, Creative and innovative thinker with strengths in aiding in the delivery of marketing communications and development of content for sales/marketing collateral.
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Shaimaa Ismail – : Head of Digital , Ingredients Egypt

Shaimaa Ismail – : Head of Digital , Ingredients Egypt

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Has a great experience in business development within the telecommunication industry and digital marketing. Practice relationship building with strategic alliances, potential partners or even competitors Ability to analyse industry movements and trends to predict and plan for next steps to be considered Specialties: Mobility VAS services, Mobile marketing, SEM, social media and Digital marketing strategic planning. Successfully managed a long list of projects and services among which: Al Jazeera Mobile Services Coca Cola SMS promotion 2010 Coca Cola USSD Promotion 2013 Digital marketing plans for Loreal Egypt Digital Media planning for mobinil (SEM, SEO and social media) Digital Marketing planing for Abo Ghali Motors Al Masry Alyoum mobile application Al Ahram news paper mobile application
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Hassan Mostafa – Chairman & CEO of CSR Egypt

Hassan Mostafa – Chairman & CEO of CSR Egypt

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Hassan Mostafa founded CSR Egypt Company in 2014 to be the first private sector company in Egypt specialized in Corporate Social Responsibility activities and services. The company started its business by launching the first Egypt CSR Forum in 2015, which is held annually to the present time. In addition to that, the company also launched a news portal specialized in CSR activities in Egypt. Hassan started his career back in 1999 in marketing, advertising and PR consultations sector. During this period and till 2011, he worked in several media organizations and marketing agencies. In 2012, he founded IMC (Integrated Marketing Communications) for public relations and communications, where he was the Chairman & CEO till 2015. In 2015, he founded POD Egypt for public relations where he held the position of…
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Dahlia Ezzat Media director at Mediacom Egypt

Dahlia Ezzat Media director at Mediacom Egypt

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 Currently media director at mediacom egypt ex starcom, magna , ingredients and mediair Media director leading on the media planning process. Started her career by working on Procter and gamble account at starcom egypt and was part of the launch of many brands like toyota fortuner , ulker ,hawa pasta , alex bank , bo islands 500500 Currently handling shell, mars and gsk (panadol and sesodyne) Also regular speaker and part time media planning tutor at MIU university.
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Yasmine Madkour  – Writer, Blogger and Copywriter

Yasmine Madkour – Writer, Blogger and Copywriter

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A writer, blogger, copywriter, support group facilitator and public speaker. She has been working for both businesses and NGOs for 9 years now. as a social media and native marketing consultant. She has been a freelancer building blogs and web/media content for clients from diverse industries from construction to cosmetics. She creates public content about productivity, minimalism, habits, relationships, self-esteem and body image. Yasmine is a psychology student-slash-enthusiast and she is a preacher for women empowerment and women rights.
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Hamed M. Shamma, Ph.D. – BP Endowed Chair & Associate Professor of Marketing Department of Management School of Business The American University in Cairo Egypt

Hamed M. Shamma, Ph.D. – BP Endowed Chair & Associate Professor of Marketing Department of Management School of Business The American University in Cairo Egypt

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Professor Shamma is the BP Endowed Chair and Associate Professor of Marketing at the School of Business, at The American University in Cairo (AUC), Egypt. He received his Ph.D. in Marketing from the George Washington University in Washington, DC (USA). He also holds a Bachelor’s of Arts (BA) in Business Administration with specialization in Marketing and Masters of Business Administration (MBA) with a double concentration in Marketing and International Business from the AUC. Professor Shamma co-authored the first Arab Word Edition of Marketing Management, – the most widely used marketing book in graduate business schools worldwide – with Philip Kotler and Kevin Keller. He also published more than 20 articles in leading journals such as: the Journal of the Academy of Marketing Science, Journal of Product and Brand Management, International…
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OSAMA DIAB

OSAMA DIAB

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Osama Abdel Rahman Diab is a seasoned professional with 26 years of Sales ,business development and management consulting experience in Egypt, Sudan ,Saudi Arabia and Yemen. Having worked at P&G, Heineken , Johnson & Johnson, Pepsi, Nivea and Local Giants, Have extensive experience in Sales, Building Strategies, and marketing across multiple industries including FMCG, Telecom and healthcare. Osama's focus has been on developing corporate strategy, delivering growth through new products ,new market segments, and improving Sales team performance.
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