GALAL ZAKI – IMC Professor of Practice, Senior Executive Consultant

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Galal Zaki is a leading expert in Integrated Marketing Communications, with extensive experience in public education projects, corporate advertising and public relations campaigns, government programs and privatization communication. Zaki brings a wealth of local, regional and international experience.

As representative of Burson-Marsteller in Egypt, Zaki headed a Crisis Management Secretariat during the 1992 terrorist activities in Luxor. The objective was to generate balanced media coverage in the United States, the UK, Italy, France, Germany and Spain.

During the past 5 years (September 2012 – July 2017) Zaki served as full time Integrated Marketing Communications Professor of Practice at the American University in Cairo.

During the first semester at teaching Zaki managed to brand the 4425 IMC Capstone course as the AUC “Hall of Fame Awards”, bringing in leading advertising and marketing companies (Leo Burnett, Fortune PromoSeven, Tarek Nour Holdings, LOOK, and Momentum Egypt).
to judge the students’ IMC campaigns.

As the initiator of Corporate Social Responsibility activities at the American Chamber of Commerce, Zaki Co-Chaired the CSR Committee and helped organize the First CSR Summit in Egypt.

As IMC Consultant for the opening of the New Suez Canal, Mr Zaki was on the committee responsible for choosing the Consortium that handled the event. He was also responsible for the messaging and media, locally, regionally and internationally as well as billing justification. Mr Zaki funded and produced a video clip entitled “Egypt’s Gift to the World” which is sung by his daughter, Rula Zaki.

• In 2016, Zaki served as Communication Consultant on a Water Conservation PSA Campaign competition in which 15 groups from Egyptian Universities enrolled. The campaign was funded by Unicef, GIZ, and European Aid. Zaki’s students won First Prize in this National Competition.

• Zaki is a Certified Mentor for the Cherie Blair Foundation for Women.

• Endeavor. Served as Mentor for entrepreneurs and spoke at their joint event at the Geek Event.

• Serving as Mentor for Delta-Inspire and helped connect and promote Farida Temraz whose Temraza haute couture brand won First Place at the Paris and New York Fashion Weeks. Her designs were also worn by Oscar stars.

• Conducted an IMC Workshop for the Ministry of Planning on “Egypt 2030”.
• Zaki is also a Founding Member and Certified Trainer of Affiliated Network for Social Accountability (ANSA) responsible for fighting corruption in 7 Arab countries.

Zaki served as Secretary General of the 36th International Advertising Association (IAA) World Congress, and Chairman of the Program and Speakers’ Committee (1998).
He personally authored for the event the song “It’s a Small World Today, Thanks to You, IAA”

He was also responsible for organizing Egypt’s first International Conference on Advertising and Marketing in the Arab world, ADVISTA ARABIA (1987).

Following the tragedy of 9/11 Zaki wrote and produced the song “Love the World, We are One” as a message of love and peace from Egypt to the United States and the rest of the world.

Zaki has served as senior counsel with government clients at the highest level, including the Ministries of Health, Environment, Tourism, Interior, Education, Planning and Foreign Affairs.

Zaki launched an extensive Integrated Marketing Communication program for US Wheat to promote American Wheat over competitive imported wheat sales to Egypt. He created the first ever American Wheat Information Center and a Quality Seal which has been approved by the Foreign Agricultural Service and the US Department of Agriculture and which is being used worldwide.

Zaki has also worked on several USAID and EU-funded public service projects on Education, Family Planning, Reproductive Health, Environment and Nutrition.

Zaki has received numerous awards in the field of Integrated marketing Communications. He received a “Lifetime Achievement Award” for his services to the industry from the International Advertising Association Egypt Chapter in 2007.

Zaki has starred in several award winning ad campaigns. He was known as “Mr Spicy” in the MENA Region for the Chicken Tikka Chain. He also appeared in one of the longest award winning jingles for an edible sunflower seed oil called Sila.

For more information on Zaki’s work please visit www.perceptioncom.com

With his extensive experience in Integrated Marketing Communications, Mr. Zaki has become one of the few Egyptian communications professionals with practical experience in sophisticated public relations, as opposed to advertising or marketing disciplines in isolation. This has included senior counsel and strategic planning with senior executives of major corporate clients such as American Express, Arab African International Bank, Avon Cosmetics, British Airways, Chloride Batteries, Coca-Cola, , Colgate-Palmolive, DANIDA , Dilmah Tea, Egyptian American Bank, Hoover Vacuum Cleaners, Hong Kong Trade Development Council, Mobil, Nestle, Nissan, Pizza Hut, Schweppes, Shell, Singapore Airlines, US Wheat , Visa Card, Xerox as well as for Egyptian Government clients at the most senior level including the Ministries of Health and Population, Environment, Tourism, Interior, Education, Planning and Foreign Affairs.