Mo’men Hassan is a Head of Marketing at AJE Group which is a multinational soft drink company. Responsible for the marketing, communication and business development efforts of the firm. In addition to strategic business development efforts, and directs media relations, branding, advertising. Manages and oversees sponsorships, events, charitable contributions, marketing training and more. With more than 12 years’ of experience in developing and executing marketing strategies with the unique ability to understand the ongoing market scenario and customers trends, Conducting research and analyzing and interpreting data to aid in decision-making efforts, Adept at communicating across diverse audiences and collaborating cross functionally to achieve corporate objectives, Creative and innovative thinker with strengths in aiding in the delivery of marketing communications and development of content for sales/marketing collateral.